Instagram presents a massive traffic opportunity for marketers.
If you are selling any kind of merchandise, Instagram should be part of your marketing strategy. There are no two ways about it. You are leaving a lot of money on the table if you skip Instagram.
Sounds awesome so far, right?
Well, here's the problem:
Most people who try Instagram flat out fail. They really do.
It's easy to get excited about Instagram's reach, user consumption patterns, and overall traffic volume.
It's very easy to get pumped up when it comes to those facts.
But the problem is, most people who try marketing on Instagram fail to get the results they are looking for.
You don't have to follow the pattern most of your competitors go through. You can succeed, but you have to get your mind right.